If ever I had to put together an army, I’d recruit Costco shoppers for their sheer loyalty. My comments in last month’s column garnered more feedback than usual, most of it illuminating the privileges of membership which I so callously discounted in my remarks.
Now is the high-tide of the year, And whatever of life hath ebbed away, Comes flooding back with a ripply cheer
─ From What is So Rare As a Day in June, by James Russell Lowell
If your idea of a web presence is just having a website, think again. Although a website is a crucial first step and should serve as a hub for your brand online, it’s just the tip of the iceberg.